Daze · launched startup product
Daze — faster decisions while travelling
Daze exists to answer a simple question quickly: what do I want to do here right now? As the only designer on a 12-person startup team, I owned the end-to-end design practice and contributed directly to product strategy.
- Timeframe
- 2022–present
- Role
- Founding Product Designer
Company
A faster path from arrival to a confident plan.
Daze is an in-destination travel and experiences platform focused on personalized curation and rapid decision-making. The product helps people move through the uncertainty of a new place without turning discovery into another research project.
Role
The full design loop, inside a small team.
Working alongside a Product Lead, engineers, a Content Strategist, and a Project Manager, I was responsible for the design practice from product framing through delivery. I participated directly in defining strategy rather than receiving a finished brief downstream.
- Product thinking, competitive analysis, personas, and user journey mapping.
- Conceptual modeling, storyboarding, workflow design, information architecture, and site mapping.
- Prototyping, interaction design, UI design, and cross-functional liaison across Figma, Jira, and Slack.
Constraint
Make the public story useful without exposing the roadmap.
Because Daze is an ongoing startup project, most product details remain confidential. The work shown here focuses on the product thesis, the design remit, and the decisions that shaped the experience rather than revealing sensitive screens or unreleased features.